McCormick Canada Releases Filipino Recipe Mixes for the fastest growing ethnic community in Canada
LONDON, ONTARIO–(May 13, 2013) – McCormick Canada once again brings passion to flavour, this time with a Filipino twist!
This June, 11 well-loved Filipino Recipe Mixes will hit retailers in Toronto and Vancouver as Filipino food continues to emerge as an internationally recognized cuisine. Canadian and American bloggers are boldly declaring that Filipino food will be the next big ethnic food to hit the mainstream palate. In fact, it was declared as one of the top food trends in 2012 by Blog TO.
“There is a groundswell of Filipino pride among the growing Filipino communities all over the world. There is pride in being Filipino and everything that evokes Filipino, their cuisine included,” says Eins Mutuc, Marketing Product Manager, McCormick Canada.
“The launch of the McCormick line of Filipino Recipe mixes will make it even easier for Filipinos to show off their cooking skills. These Recipe Mixes are made from high quality ingredients, backed by constant innovation and product testing to ensure that nothing but the best flavours go into every pack,” adds Mutuc. “This is something that the Filipinos have recognized and appreciated through the years. McCormick is the number one Western brand in recipe mixes in the Philippines and it is indeed good news for Filipinos in Canada that their all-time favourite mixes are now within easy reach.”
Traditionally served with rice, Adobo makes use of pork or chicken slowly cooked in vinegar, garlic, bay leaf, peppercorns and soy sauce. McCormick’s Adobo Mixes in Classic, Adobo sa Pula at Adobo sa puti bring an exciting experience to this all-time favorite dish.
Sinigang is a traditional Filipino soup characterized by its sour flavour associated with tamarind. McCormick’s Sinigang Mixes come in Classic flavour and to provide a fresh twist to this dish, McCormick is also introducing Sinigang with Lemongrass and Sinigang with Rosemary and Chili. Perfect for the growing preference for fusion in Filipino food.
The McCormick line of Filipino seasonings brings back memories of well-loved Filipino dishes such as Asado, Curry, Menudo, Pancit Canton and Caldereta.
“Filipinos are also making a few changes to their cooking habits,” notes Mutuc. “With growing attention to healthy eating, Filipinos are finding ways to enjoy their comfort food while using healthier cooking oil, and opting for leaner cuts of meat, for example. McCormick Recipe mixes such as the Adobo and Sinigang Mixes, Asado, Curry, Menudo and Caldereta also contain no MSG.”
McCormick Canada is a wholly-owned subsidiary of McCormick & Company, Inc., a global leader in the manufacture, marketing and distribution of spices, seasonings, specialty foods and flavours to the entire food industry – retail outlets, food manufacturers and food service businesses (www.clubhouse.ca). McCormick Canada, in business for more than 125 years, is pleased to note its Club House brand is now the 62nd largest brand in Canada (Nielsen, 2012). McCormick Canada recently won the London Chamber of Commerce Business Achievement Award in the large Business category. More information on McCormick Canada’s ethnic brands can be found at www.mccormick-asianflavours.ca.
RECIPE: Canton Shrimp Fried Rice
- 1 tbsp (15 mL) cooking oil
- 3-4 pieces shrimps
- 1 egg, beaten
- 1 cup (250 mL) cooked rice
- ¼ cup (50 mL) frozen vegetables (carrots, peas... )
- 2 tsp (10 mL) McCormick Pancit Canton Seasoning Mix, dissolved in 1 tbsp (15 mL) water
- Finely chopped spring onions, to garnish
- Heat oil in a non-stick pan. Add shrimp and fry 1 minute per side until pink in color. Remove from pan, set aside.
- Using the same pan, scramble the egg. Remove from pan, set aside.
- Put rice and frozen vegetables in pan. Mix together but do not mash them.
- Add the dissolved McCormick Canton Seasoning Mix to the rice mixture and mix thoroughly. Cook until heated through.
- Add cooked shrimps and scrambled egg. To serve, garnish with spring onions.
Variation: Canton Seafood Fried Rice: Add calamari or crab meat together with shrimp.
Nutrition per serving (13-115): 260 Cal, 10 g Total Fat (1.5 g saturated fat), 115 mg Cholesterol, 380 mg Sodium, 33 g Carbohydrate, 1 g Fibre, 9 g Protein.
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